Aer Rianta International Tourism Website

Role

As the Director of Product & Technology at WONDR, I led the digital transformation of ARI, a prominent airport retail operator with over 70 years of history. Our goal was to create a modern, user-friendly website that reflects ARI's global rebrand and enhances customer engagement.

‍Challenges

ARI's existing digital presence was outdated, with a complex layout and limited mobile optimization, hindering user engagement and brand consistency.

Solution

Our approach involved comprehensive research, strategic design, and seamless implementation:

1. Research & Strategy:
   • Competitive & Benchmark Research: Analyzed industry standards to inform design decisions.
   • User Research: Conducted analytics, heatmaps, and video analysis to understand user behavior.
   • Personas & Empathy Mapping: Developed user personas to guide a user-centric design approach.
2. Design & Development:
   • User Experience Design: Crafted intuitive user journeys with a simplified layout and clear navigation.
   • Responsive Design: Optimized the site for mobile devices, ensuring accessibility across all platforms.
   • Brand Consistency: Integrated ARI's new branding to create a cohesive visual identity.
3. Implementation:
   • Front-End & Back-End Development: Utilized WordPress and Microsoft Azure for robust performance.
   • Content Management: Provided CMS training for ARI users to manage content efficiently.
   • User Testing: Conducted testing to ensure functionality and user satisfaction.

Conclusion

The collaboration between WONDR and ARI resulted in a modern, responsive website that aligns with ARI's global rebrand, enhances user experience, and reinforces their commitment to sustainability and customer service.

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🏆 Award Recognition

‍The project won the Best eCommerce Website at the Moodie Davitt Awards and the Best Travel & Tourism Website (VEGA Gold Winner).

📈 Enhanced User Engagement

‍Improved navigation and mobile optimization led to increased user interaction.

🌐 Consistent Brand Identity

‍The cohesive design strengthened ARI's brand presence across digital platforms.

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